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This week I decided to look at a Disney advertisement that was very prevalent when I was young. The adviretisement is of two young boys capturing tinkerbell in a jar. The boys have a look of absolute fascination of their faces. The words on the advertisement read " Capture the Magic". Disney's marketers were targeting young children, the way the children captured tinkerbell is the same way many kids capture fire fly's. They also use tinkerbell because she is a very recognizeable and magical fairy tale character. They want children to convince their parents to take them to see all the magic Disney World has to offer.